In 1975, Doug and Jean Liechty’s first-born son, Jimmy, had his first psychotic break. A few years later, at 16, he was diagnosed with schizophrenia. Not only did the couple have their first experience with this debilitating brain disorder, they also had their first experience with stigma. Almost 20 years later in 1993, Jean Liechty observed the success of the Red Ribbon as an awareness symbol to promote education about Acquired Immune Deficiency Syndrome (AIDS) and to reduce stigma. Jean recognized that the stigma their family was encountering due to their son’s brain disorder was not unlike that of AIDS. From this, the idea of the Silver Ribbon was conceived. In 1993, she and others first wore Silver Ribbons at a county Board of Supervisors meeting for a board and care permit. Only one person was allowed to address the Board of Supervisors, but the number of people in the audience wearing Silver Ribbons impressed the Supervisors, and a permit was issued. The group of advocates attached their Silver Ribbon pins to a card that stated:

By 1997, Jean was making Silver Ribbons out of silver Hallmark ribbon and distributing them out of her house. On September 28, 1999, the United States Department of Commerce, Patent and Trademark Office issued a trademark for the Silver Ribbon, establishing it as the official symbol for "PROMOTING PUBLIC AWARENESS OF THE NEED FOR SUPPORT OF PEOPLE WITH BRAIN DISORDERS AND DISABILITIES".

Soon after, the first Silver Ribbon Campaign for the Brain web site debuted. In the years that have passed, the Silver Ribbon movement has grown and prospered, spreading internationally to India, Japan, Mexico, and Singapore, much due to Jean's efforts and introductions. The continued effort for issuance of a Brain Disorders and Disabilities Awareness First Class Postage Stamp is going strong, and hopes are high that a stamp will be approved soon.
 
For over 10 years, the Liechty’s operated the Silver Ribbon movement from their home office. Their initiative to create the Silver Ribbon, and their dedication to it over the years is inspiring.  Without their focus, tireless efforts, and commitment, the Silver Ribbon Coalition would not be what it is today.  In 2004, Jean arranged with Hal and Patsy Hollister of NARSAD Artworks to take over the leadership of the Silver Ribbon Campaign for the Brain. To this day, Jean continues to be integrally and actively involved in the Silver Ribbon Campaign for the Brain.